As PPL advances its Utility of the Future strategy, customer expectations and energy needs continue to evolve. As Director, Customer Programs & Business Services for PPL Electric Utilities, Rodman Moore plays a key role in ensuring that modernization efforts translate into meaningful improvements for customers and communities across Pennsylvania. Through customer focused program design, strategic partnerships and operational excellence, Rodman and his team help ensure affordability, accessibility and long-term customer value.
“In my role, I work towards translating the company’s priorities into measurable, customer-focused outcomes,” Rodman explains. “Our work emphasizes customer empowerment and affordability while advancing energy efficiency programs that support PPL’s goals.”
For Rodman, the Utility of the Future begins with putting customers at the center — making energy easier to understand, more affordable to manage, and simpler to engage with through intuitive digital tools. His team brings that vision to life by streamlining financial assistance processes and expanding access to weatherization and energy efficiency resources.
Rodman’s team supports customers and communities in multiple ways, including:
- Enhancing affordability through assistance and efficiency programs
- Connecting customers with home weatherization resources
- Providing technical support that helps local businesses grow and spur economic development
Through system integrations and platform upgrades, Rodman’s team is improving how data is captured, shared and used.
“Data and digital transformation are critical to our long-term strategy,” he says. “They help streamline processes and ensure technology investments deliver scalable, customer focused results.”
Rodman has also seen a cultural shift across the company toward greater customer awareness and a willingness to challenge legacy practices.
“Every employee understands how their decisions impact customers,” he says. “Teams are preparing for what future operations should look like — not settling for the status quo.”
One challenge he continues to navigate is managing daily operations amid rapid system changes. But he sees this as an opportunity: “It allows us to rethink old processes and identify more effective ways of working.”
Through his leadership and customer first approach, Rodman is helping position PPL Electric Utilities for the future. His work ensures that modernization efforts deliver real value — empowering customers, supporting communities and strengthening PPL’s operational foundation.
