Nov 17, 2020

Melisa Baez helping women and minority entrepreneurs start and grow their businesses

Melisa Baez leads the work of ASSETS Lancaster, a nonprofit focused on transforming the community through ethical and inclusive business practices. She has helped countless entrepreneurs start and grow their businesses in Lancaster County and South Central, Pa.

For the first two decades, ASSETS programs were focused on business training programs and mentoring for low- and moderate-income persons in Lancaster County. This focus continues to be a core part of the ASSETS mission, and in recent years, programs have expanded to include programming around women’s leadership, microlending and social enterprise training and incubator programs.

The ASSETS vision is to see communities in Lancaster and Central Pennsylvania transformed by business; by increasing business ownership among women and people of color and increasing the number of social enterprises seeking to address social and/or environmental challenges through their business models.

“I am extremely humbled and honored to be recognized for the Bright Lights award. It is encouraging that organizations such as PPL care to celebrate the hard work of individuals genuinely making change in their communities,” Baez said.

Learn more about this exciting program at

In recognition of PPL’s 100th anniversary this year, the PPL Foundation awarded a total of $100,000 in grants to help illuminate the outstanding contributions of individuals working in the nonprofit sector. Ten Bright Lights grants of $10,000 were awarded in recognition of the honorees to the nonprofit agencies they support.