Gene Alessandrini, senior vice president-Marketing for PPL EnergyPlus, will be the guest on the Wednesday (7/14) broadcast of “Your Financial Choices,” an hourlong local call-in show on WDIY 88.1 FM, public radio in the Lehigh Valley, 93.7 FM in the West and 93.9 FM in the East. 

The radio show, hosted by Laurie Siebert, CPA, CFP® and vice president of Valley National Financial Advisors of Bethlehem, airs from 6-7 p.m. Listeners will have the opportunity to call in at 610-758-8810 or e-mail questions at www.yourfinancialchoices.com during the broadcast.

Alessandrini will talk about the competitive electricity market, the new supply choices available to customers, how electric choice works, and what consumers and businesses should consider when shopping for electricity supply.

Alessandrini is responsible for the wholesale and retail marketing activities of PPL EnergyPlus, the energy marketing and trading subsidiary of PPL Corporation.

PPL EnergyPlus is a competitive supplier of electricity and natural gas to large commercial and industrial customers across Pennsylvania. It also offers demand-response options, energy-efficiency services and renewable energy products customized to the needs of individual customers. More information is available at www.pplenergyplus.com.

PPL EnergyPlus LLC is an unregulated subsidiary of PPL Corporation. PPL EnergyPlus is not the same company as PPL Electric Utilities. The prices of PPL EnergyPlus are not regulated by the Pennsylvania Public Utility Commission. You do not have to buy PPL EnergyPlus electricity or other products in order to receive the same quality regulated services from PPL Electric Utilities.